Digital Marketer

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Digital Marketer

IOLLA is a direct to consumer, independent retailer of high quality eyewear; designed in house and enjoyed worldwide through our online and physical spaces.

Our mission is to become the most popular prescription eyewear brand wherever we are, and we want you to help get us there!

Full-time · Glasgow HQ

As Digital Marketer at IOLLA, you will play a crucial and exciting part in shaping and executing our digital marketing initiatives, with a specific focus on email marketing and website optimisation. You will lead the development and implementation of strategies to enhance our online presence, engage our community, and drive sales growth. 


What you'll do

Email Marketing

  • Develop, execute and optimise email marketing campaigns to effectively reach and engage target audiences.
  • Analyse email campaign performance metrics, provide insights and implement improvements to our ongoing email tactics.
  • Build segments to offer personalised experiences and benefits to our community to achieve maximum engagement

Website Optimisation

  • Lead the continuous improvement of the IOLLA website, with a focus on user experience and conversion rate optimisation
  • Propose and implement enhancements to the website, including; design changes, functionality improvements and content updates.
  • Optimise key content pages, including product pages, using SEO best practices
  • Conduct regular A/B testing to identify and implement improvements for website performance
  • Collaborate with external parties and agencies as required

Content Development

  • Collaborate with other members of the creative team to create compelling and engaging continent for email campaigns and website updates
  • Ensure that all digital marketing materials align with the brand’s voice and messaging

Metrics and Reporting

  • Use analytics tools to monitor website performance, user behaviour and campaign success rates
  • Generate regular reports on key performance indicators and provide recommendation for campaign improvement and website optimisation 

Join our team because:

  • You have 1-2 years experience in a digital marketing or similar role, with a focus on email marketing and website optimisation
  • You have familiarity with email platforms and web analytics tools including Google Analytics/ GA4
  • You have strong analytical skills and the ability to interpret data to drive decision making
  • You have a creative mindset with a keen eye for design and user experience
  • You have excellent communication and collaboration skills
  • You have up-to-date knowledge of industry trends and best practices
  • You thrive in a busy, multi-task environment working at a fast pace
  • You are able to prioritise tasks with the ability to problem solve, thinking outside the box to find solutions 

What you'll get:

  • A competitive salary of between £25,000 - £28,000, dependent on your experience
  • Company benefits include access to our reward platform offering over 900 retailer discounts, financial and mental wellbeing support and access to resources ranging from a HIIT class to a meditation session
  • Complimentary eyewear
  • A generous friends and family discount
  • To work for a brand who are proud to be a Real Living Wage employer

This role offers a flexible working location, with a minimum of 3 days in our Glasgow HQ.

We can’t wait to hear your story and look forward to meeting you!